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Tendulkar, the most worshipped sportsman in the world, holds just about every batting record worth owning in the game, including those for most runs and hundreds in Tests and ODIs, and most global runs. The new teaser stars the cricket god himself, Sachin Tendulkar, showing an insight into his journey towards his dream of being the World's best cricketer. After releasing a couple of posters in the last couple of days, the much awaited teaser is out today.


Sachin Tendulkar's biopic – See the first trailer

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Short Film ON Road Trip with an unexpected End Featuring Nimrat Kaur

"The Road Trip" short film centres on a sparring couple who take a romantic road trip. The film shows them stranded in the middle of a lonely highway with a broken down car talking about ex-flames and their relationship. But then the reality hits them hard when they see the ambulance.


Short Film ON Road Trip with an unexpected End Featuring Nimrat Kaur

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Let’s Nacho Video Song Released from the Movie Kapoors & Sons


Everything Alia Bhatt touches is on fire and after the mind-blowing success of Kar Gayi Chul, she’s here with another track called Let’s Nachowhich is sung by Badshah and Benny Dayal and has music by Nucleya and Benny Dayal. Today they’ve launched Lets Nacho video song from the Movie Kapoor & Sons.  The film stars an ensemble cast including Rishi Kapoor, Sidharth Malhotra, Alia Bhatt, Fawad Khan, Ratna Pathak and Rajat Kapoor. The film Kapoor & Sons is scheduled to release on March 18th, 2016.

Let’s Nacho Video Song Released from the Movie Kapoors & Sons

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He's been around for half a decade now, but his energy does not seem to be fading any time soon. Downright witty, awfully attractive with his eccentricity, and jaw-dropping physique the Bollywood heartthrob, Ranveer Singh completes his 5 years in the industry.
Social media celebrates Ranveer Singh with #5YearsOfRanveerSingh, pouring love through tweets and posts, fans and Bollywood folks take over social media.
The drama king of Bollywood, has won over people by his quirky Dubsmashes, Social Samosa takes his opportunity to bring the most loved Dubsmash videos of Singh on surface.

#5YearsOfRanveerSingh: Dubsmash-ing his way to everyone’s hearts

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Chennai has turned from a city into an Island, nevertheless, more connected now than ever. A flood of kindness is seen flowing on social media trying to reach out to almost 4k people stranded and thousands other swamped due to Logged Water railways and roads.

5 ways to help victims of #ChennaiFlood with social media

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As the year comes close to conclusion, it's time to take a look back at the top moments of Instagram 2015 with thrilling fresh data.

Be it festive celebrations, wedding merriment, uprising social concerns or world's significant moments unfolded on the photo-sharing application. Throughout 2015, Instagram was also the pulse of pop culture. Instagram users from around the country utilized Instagram to connect directly with their admired public figures and collectively experienced the year's most important affairs.
With more than 400 million monthly actives, 75% of whom are based outside of the United States, these moments have become more and more global.

Top 5 Instagram accounts in India and their top liked photos in 2015 (based on likes and comments):

Deepika Padukone (4.5 million)
A photo posted by Deepika Padukone (@deepikapadukone) on 
  

Hits and misses of Instagram in 2015

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If finding the right one is the destination, the people you meet along the way make the journey eventful. Online dating can be a mixed basket– ranging from funny to ridiculous.

10 cliched people you meet on dating apps

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Bring out all the bling, rehash all your moves and leave out the fake smiles. As you throw in a few garba steps while eyeing your new dancing partner, we at Social Samosa do what we're best at doing – give you Navratri with the spice of social. Afterall, #WhySoSweet all the time?
Without getting into statistics, we know that Navratri is hands down the most social festival. The musical hook – ups, scouting for dance partners, shopping for gradient clothes and escaping mummies and aunts to avoid all the extra sweet wishes.
Wouldn't it be better if all this were left to social media ad all you had to care about was dancing like there is no tomorrow.

Navratri in the Social Media Generation

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Growing social media engagements have proved how it can be used for awareness, marketing or to drive engagement. The following brands have used social media platforms to associate with their audience for a social cause and to make them participate in the ongoing activity.
Dettol – Banega Swatchh India






With Swatch Bharat Abhiyan in action, Dettol along with the Indian Ocean tried getting quirky and showed a completely new side of the campaign. The DVC termed as "Banega Swatchh India" has been shot near the historical and most persevered monuments like Qutub Minar, Gateway of India, Amer fort, and Humayun's tomb. Prasoon Joshi, an award-winning writer has penned the lyrics for this campaign.


India ke hunger ki bajao with Ranveer Singh 




Remember Singh asking for Rs. 750? After letting everyone know about his secret and fancy cover with the Durex appearance, Ranveer Singh has yet again proved his point efficiently. An interesting and amusing campaign produced by Yash Raj aimed at removing Hunger from India by encouraging the audience to donate 750Rs for an underprivileged child.


#BreakingStreotypes – TrulyMadly

In a country like India, the new generation is all about breaking rules and expressing with unsaid words. This social experiment by the matchmaking app connected with independent, opinionated and like-minded individuals across the Indian subcontinent.


tm


tm1


Save the Internet – AIB




Apart from being known for controversial videos, AIB is also a popular group of stand-up comedians. Not only did they ask people to save the internet but also managed to create awareness and gave an insight into the idea of net neutrality. Thanks to these bunch of humorist' TRAI received over 2 lakh emails from the internet users who voiced their concerns over the issue.


My choice – Vogue



Focusing on the hot topic of the decade – women empowerment, Vogue empower initiative was launched with their seventh anniversary issue to encourage viewers to talk, think and act in ways on issues related to it. Deepika Padukone starring in the video talks about 'My choice" socially acceptable or not, raising social awareness. And obviously, it all starts with 'you'
Remember folks, alone we can do only so little; together we can do much and these campaigns show us how. As Simon Mainwaring says, "Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging."

Social Media to the rescue for Social Awareness

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 combined model of Airbnb and Uber was often viewed with anticipation. However, with the recent funding, Oyo Rooms redefines hotel booking in India. With their latest campaign #AurKyaChahiye in action, Social Samosa gets in conversation with Abhinav Sinha, COO, Oyo Rooms.

Abhinav Sinha's Interview on Oyo Room’s social media strategy

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